Welcome

Hi, my name is Josh Giordano. I'm a student at Ithaca College studying Integrated Marketing Communications, without a doubt the major that is most fun to say at IC, as well as the most useful to anyone who is interested in the external communications of a company or organization.
Enough about me. In this blog, I plan on exploring the plethora of new ways marketers are advertising on the Internet, their effectiveness, and how consumers will react to the advertising. I picked this topic because I feel that web advertising has the potential to deliver the best return on the marketer's investment through specific targeting and finding the most qualified users. Moreover, it is a relatively new medium that is still trying to figure out the best way to be user friendly while making a profit. Please feel free to give me feedback, so that I can cater to you because isn't that one of the things that makes the Internet so great?