Is there anything new in online shopping?

Online shopping has been a fixture on the internet and more and more people are doing their shopping online because it's usually just easier and sometimes cheaper. However, there haven't been too many changes in the sector.

NearbyNow is looking to change that.

NearbyNow is an online shopping search engine specifically made for local malls. It allows consumers to search various products and compare prices online, but buy the products in person. This is useful for products that consumers like to touch, feel, and experience, which applies to many higher priced items.



NearbyNow lets consumers search through the entire inventory of their local shopping malls. Now, shoppers at home can see what is new, and items that are on sale. They can search by category, but also search for things like coupons, or by stores.

NearbyNow is aiming to be within 30 miles of a NearbyNow-enabled shopping center by April 2007. Click here to take a look at the coverage map of NearbyNow.

NearbyNow provides participating shopping partners with advertising campaigns to promote the online product, as well as consumer purchasing patterns with metrics and behavioral data.

Here's a link to find out more about the type of information the site provides to customers, retailers, and advertisers.