This week in class we explored Second Life a little bit to see the different ways that companies are using SL to interact with customers and prospective customers.
aloft Hotels is a company that has been in SL since September 2006. They made a replica of their proposed hotel that will open in Rancho Cucamonga, CA in 2008. People were able to go into the hotel, stay in the rooms, swim in the pool, get free aloft apparel, and most importantly provide feedback to the company about their experience.
Aloft took the feedback into account, which will be shown when the hotels open in 2008. Right now, there is a "box" around the hotel in SL so that people cannot get in until the hotels open.
I think that when the hotel reopens they should have a feature at the conceirge that will allow users to book the hotel in real life. They should also make more aloft apparel available to users, but have the apparel be more specific, such as souveneirs from hotels in specific locations. Feedback should still be accepted by the hotel, so that they can get feedback on adjustments they should make to future hotels. Also, users should be able to vote to get an aloft hotel to their region. These features will encourage brand interaction, and provide incentive for people to visit and return to the island. Moreover, it causes interaction that crosses over from Second Life into the real world.
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