At the 2007 National Automobile Dealers Association Conference in February, Autobytel announced the upcoming launch of MyRide.com, the world’s first fully-integrated automotive vertical search experience. MyRide.com won't be fully launched until Q2. Autobytel also had a press release that details the announcement.
MyRide.com will definitely be a huge step for automobile consumers as it provides a comprehensive array of information related to the purchase and lifecycle of the vehicle. The new site, which integrates automotive content with categorized auto search results, will also provide dealers, manufacturers and other service providers with multiple "marketing touch points."
The new site isn't just intended to be used to find information on purchasing a new car, it will allow searchers to "easily find a new or used car, car parts, accessories, and even a local business for service and repair, based on a tightly-focused combination of relevant content and auto-related web search results and user-generated content." (Press Release) MyRide.com intends on offering full-screen vehicle images from the largest online auto photo gallery, as well as extensive video assets and capabilities. Relevant multimedia content will be integrated throughout the MyRide.com search and navigational experience, not just segregated in “galleries” as on many other sites.
With all of the features available at MyRide.com, as well as the highly segmented audience provided by vertical search engines, it will definitely be a valuable investment to place text and banner ads. Moreover, Autobytel has been dedicated to the consumer in past ventures, and the consumer continues to be the main focus for MyRide.com, which will ensure that the product will continue to improve as demand increases.
If you're looking to do anything with buying cars, MyRide.com is the place for you. Therefore, if you're looking for those people, MyRide.com is also the place for you.
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