Google and Clear Channel Reach Deal

After more than a year after dMarc Broadcasting joined the Google team, Google has reached an agreement with Clear Channel, the top radio station owner in the U.S, to sell advertisements across all of Clear Channel's radio stations.

According to the press release,"under the agreement, Google™ Audio Ads advertisers will have national distribution, enabling them to reach specific audiences, at specific times, in targeted geographies. For Clear Channel, this agreement opens up an additional sales channel and provides supplemental revenue by making Clear Channel inventory available to advertisers who previously had not used radio."

Google will add 675 stations to their previous reach of 800 stations that were located primarily in smaller markets.

The New York Times reported that "the companies did not disclose the financial details of the arrangement, except to say that Clear Channel would receive the majority of the ad revenue."

Scott Silverman, Strategic Partner Development Manager at dMarc Broadcasting, declared, "this new relationship with the leading U.S. radio group gives our advertisers access to guaranteed inventory on top-rated AM and FM stations all over the U.S., making it much easier for them to reach their target customers with radio ads" (Official Google Blog)

This appears to be a situation where both parties benefit from the deal, since Clear Channel will increase their revenue, as well as gain different types of advertisers and Google will also gain revenue and more clout within the media industry. If they are able to repeat their success in radio, they will likely be able to have added success in the print and television industries.