Viacom parnters with Yahoo!

Viacom and Google have continued their sour relationship as Viacom chose Yahoo! over Google for Search Advertising. This comes just two months after Viacom slapped Google/YouTube with a massive DMCA take down demand, and only a month after Viacom sued Google for $1 billion. Moreover, Viacom partnered with Joost over YouTube last month.

Back to the new deal, Viacom has chosen Yahoo to provide search advertising for 33 of its internet sites. The exclusive multiyear advertising partnership with Yahoo includes the sites for MTV, VH1, BET, Comedy Central, and Nickelodeon networks. More importanly, the partnership could expand to more than 140 additional sites worldwide. The deal includes sponsored and contexual search advertising.

This search deal could also lead to Yahoo gaining additional revenue through placement of Yahoo's display advertisements on Viacom sites.