blinkx integrates video into websites

blinkx, which uses speech-to-text transcription to index online video content, now has available a new widget "blinkx it" that will allow a user to embed code to display video streams in a blog or website. This new widget allows users to add contextually relevant video to almost any page. Code and configurations are available for Blogger and Xanga, as well as instructions for how to add Blinkx it to most sites.

The widget retrieves results based on the text it scans on the web page. "blinkx it" even changes as the website is updated to deliver the most relevant results for the new page.

By embedding the “blinkx it” widget on a blog template “blinkx it” will automatically generate a list of related videos for every blog post. The widget works by reading the text of each individual post and finding videos that are about the same topic. I have imbedded it on my blog to give you an idea of how it works.

Right now this is just a feature for enhancing blogs and web sites with video content, but this has contexual video advertising written all over it.