According to Reprise Managing Partner Joshua Stylman, "the acquisition was driven by demand from Interpublic's international clients for greater search expertise and also supports Reprise's ambition to expand beyond the U.S. market" (Nelson, ClickZ News).
Reprise will remain independent and serve as a resource to the various Interpublic agencies. Reprise will be reassigned to the "Futures Marketing Group," which houses IPG's Emerging Media Lab, and will also manage IPG's investments in sites like Facebook and Spot Runner.
No comments:
Post a Comment