Despite the fact that Yahoo expanded the reach of its OneSearch mobile search application, making it available to more mobile Web users, and that Medio has now launched a PPC text ad platform for mobile search, Forrester Research has revealed that adoption for mobile marketing among interactive marketers is low, according to one of their surveys.
While mobile marketing is not being widely adopted, social media is growing rapidly. "The category has grown quickly over the past 12 months to the point where 40% of marketers are using or piloting RSS, up from 10% last year, and 34% are use or piloting blogs, up from 13% in the 2006 study. Social networks have the slowest adoption of all social media tactics but still notched 20% penetration in terms of marketer use. " (Advertising Age, "For Marketers Social Media Soars, Mobile and Gaming Lag")
However, while mobile is lagging, Forrester analyst, Brian Haven, says in his report that mobile marketing is more promising than online gaming.
The question remains, will 2007 be the year for mobile marketing? Time will tell.
3 comments:
Hey Josh! It's Brittany from your audience research class. (You know, I used to sit 1 or 2 seats down from you but then I somehow got kicked out of that seat.) I noticed we are the only two people in our class doing web advertising as our blog topics and I wanted to let you know what I think of yours. First off, it looks very professional and like you have spend alot of time learning about and using all of the different tools blogger offers. You are very creative and it shows through your blogger. Well to be honest, I hadn't had much of a chance to check out everyone's blogs, but now that I've found yours, I'm looking foward to seeing what you have to say. I wanted to let you know that you should check my blogger out too. I might have a few things that are interesting to you. And if you know of anyone else that would be interested in reading my blog (perhaps any of your readers) please sent it along to them. Thanks Josh! See you in the morning :)
10 points for both week 8 and 9
Here is the link to Brittany's blog.
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