NBA/TNT on MySpace

In case you didn't know, the NBA playoffs are going on, yeah neither does anybody else. Apparently, the NBA and TNT think that launching a MySpace page will help boost ratings and get the younger crowd involved. Good thing it's just in time for the end of the season.

The page launched Friday, April 19, just prior to the kickoff of the pro hoops league’s two months worth of playoff action. The page is dedicated to TNT's coverage of the NBA, which will feature "exclusive video content featuring the network's Inside the NBA studio team as well as behind-the-scenes footage from the show. In addition, the page will feature both audio and video snippets from the network’s various pre-game and studio segments" (Shields, Mediaweek). TNT also plans to post pictures as well as blog posts.

Will this increase their ratings? I doubt it.